Website Strategy

An integral part of your website development!

We focus on developing a comprehensive web strategy that contains your overall goals and objectives, target audience, geographic reach, marketing strategies, and financial targets for your website. We investigate every aspect involved in the web design process to ensure your web presence works seamlessly to support your businesses goals and activities.

A web strategy is a comprehensive plan that contains the aims and objectives, target audience, geographic reach, marketing strategies, financial targets, etc about your website. It investigates every aspect involved in the web design process to ensure your web presence works seamlessly to support other business activities.

Your web strategy is a must and should clearly outline your website goals and what outcomes you want to achieve through your new website. If you don’t, your website designer & developers are flying blind, and you will likely only end up with a pretty website but not a performance focused website.

A web strategy should always be the first step in getting a new website and or upgrading your site. Your web strategy essentially sets the foundation for your website build and will guide the design and development process of your new website. The biggest benefit of a web strategy is you will end up with a website that will be closely tied to your overall financial and marketing goals.

You will also end up with a performance focused website rather than just a pretty website that just does not deliver the outcomes you need for your business.

  • What are your aims and objectives?

  • Who is the website for 'aka' your target audience?

  • What geographic reach does it need?  This will impact the type of content you need and the overall site architecture

  • What marketing outcomes or goals should be considered? Your website should help support these.

  • What is the brand identity tone and essence? eg: are you a Mercedes or Ford? Are you friendly, approachable or are you serious and deliver very specific outcomes.

  • What are your sales or financial targets for the website? eg: X amount of leads, X amount of customers, X amount of products sold via the website, etc.

6 essential points your web strategy needs to answer:

A well executed web strategy can provide several benefits for your business, such as increased traffic, better website project flow and outcomes, improved customer engagement, and higher conversion rates. By taking the time to develop a web strategy early on and ensuring that it is performance focused, you can maximise these benefits and see an increase in revenue and business outcomes from your website.

Website Strategy is integral to web design

Your website strategy should be seen as an integral part of web design, rather than a separate aspect. It is important to make sure that your web strategy and web design work closely together so that your new or existing website will support other business activities effectively.

The Strategy Shack can help you to ensure these work hand in hand ensuring your web presence works seamlessly to support your overall business goals and objectives.

  • A well executed website strategy will ensure your website goals are clear.

  • Strategy helps the design process, helping them to create a performance focused website that you require rather than one that is just aesthetically pleasing .

  • A strategy outlines what you do and don’t like based on reference sites. This is a critical component that really helps communicate your visual outcomes.

  • How do you rate your website?